Down the West Coast. Summer heat, ocean freshness, the saturation of a Venice Beach sunset. The MSGM Men's Spring/Summer 2018 collection is about folk influences, a preppy-meets-pop vibe clashing with sportswear references and fueled by performance-inspired details. Tropical guerilla: a color riot with pyrotechnic floral blooms prints on prints mash-ups of ethnic patterns and logomania accents.
