Made in Italy and Sport. MSGM and Diadora get together for two exclusive seasonal collaborations, rewriting the Diadora codes in a new, contemporary key. For Fall/Winter 2017 three total looks, sneakers included, are presented on the MSGM menswear runway. For Spring/Summer 2018, a complete collection extending to womenswear plays with the strict codes of tennis attire, drawing inspiration for the heritage of the late seventies.