MSGM SPRING/SUMMER 2020 ADV CAMPAIGN
D'ESTATE LA MODA È SOPRATTUTTO VACANZA
For the SS20 Collection, Massimo Giorgetti is back to his roots, bringing his MSGM Collection on the seafront of Rimini and recreating the carefree and joyful atmosphere of days spent by the beach. The Rimini of the 1980s and 1990s with its beach clubs, its tourists, the nightlife, just like in his memories as a young boy. The typical sense of fun and the light-hearted feeling of those years are evoked in 'postcard' images, snapshots from the Riviera where the brilliant colours of the collection meet British photographer Johnny Dufort's flashy aesthetic. Because, to MSGM, 'la moda d'estate è soprattutto vacanza' (fashion in summer is mainly about holidays).
Massimo Giorgetti - MSGM Creative Director
Johnny Dufort - Photography
Robbie Spencer - Styling
Christopher Simmonds - Art Direction
Linsey Alexander - Make Up
Jawara - Hair
MAI Productions - Production
Barbara Nicoli & Leila Ananna - Casting