MSGM Fall / Winter 2019 ADV Campaign
Girls and Boys
"Youth is happy because it has the capacity to see beauty. Anyone who keeps the ability to see beauty never grows old"
(Franz Kafka)
Laughter, love, togetherness, under a clear blue sky. Coinciding with MSGM's 10th anniversary, the Fall/Winter 2019 campaign is a quintessentially-MSGM manifesto, styled by Robbie Spencer and lensed by Elaine Constantine on London's rooftops, under Massimo Giorgetti's Creative Direction.
Renowned for her colorful portrayals of British youth culture in the 90s, Constantine's work is informed by a vibrant, documentary-inspired approach to fashion photography. Her upbeat imagery featured regularly on The Face, Vogue Italia and US Vogue between the 1990s and the early 2000s, beside being exhibited at the V&A, Tate Britain and the National Portrait Gallery among the others.

"I like youth, but it's not solely a question of aesthetics, because it captures a unique purity. MSGM is young, youth is my endless obsession", says Creative Director Massimo Giorgetti.
Photography: Elaine Constantine
Styling: Robbie Spencer
Featuring: Florence Hutchings, Mae Lapres, Rose Daniels, Kirill Astashev, Grace Musase, Mitchell Gorthy
Casting: Barbara Nicoli & Leila Ananna